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    <loc>https://www.morningstarcomm.com/blog</loc>
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    <lastmod>2025-12-17</lastmod>
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    <loc>https://www.morningstarcomm.com/blog/if-your-team-isnt-listening-its-not-them</loc>
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    <lastmod>2025-12-17</lastmod>
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      <image:title>Blog - If Your Team Isn’t Listening, It’s Not Them - Eric was recently featured on The Disruption Lab at Keystone.</image:title>
      <image:caption>Omnichannel marketing transcends traditional integrated marketing and communications to include all of the interactions between an organization and its audiences.</image:caption>
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    <loc>https://www.morningstarcomm.com/blog/kill-wimpy-words</loc>
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    <lastmod>2025-12-17</lastmod>
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      <image:title>Blog - Kill Wimpy Words - Kill wimpy words. They diminish your executive presence.</image:title>
      <image:caption>Omnichannel marketing transcends traditional integrated marketing and communications to include all of the interactions between an organization and its audiences.</image:caption>
    </image:image>
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      <image:title>Blog - Kill Wimpy Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.morningstarcomm.com/blog/mind-your-cbas-and-abcs</loc>
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    <lastmod>2024-06-17</lastmod>
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      <image:title>Blog - Mind Your CBAs and ABCs - Flip the traditional model of how you tell your story based on the mindset of the recipient.</image:title>
      <image:caption>Omnichannel marketing transcends traditional integrated marketing and communications to include all of the interactions between an organization and its audiences.</image:caption>
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  <url>
    <loc>https://www.morningstarcomm.com/blog/the-power-of-three</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-01</lastmod>
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      <image:title>Blog - The Magic of Three - Emphasizing three points makes your communication more believable, memorable and persuasive.</image:title>
      <image:caption>Omnichannel marketing transcends traditional integrated marketing and communications to include all of the interactions between an organization and its audiences.</image:caption>
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  <url>
    <loc>https://www.morningstarcomm.com/blog/how-to-make-an-excellent-introduction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-28</lastmod>
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      <image:title>Blog - How to Make an Excellent Introduction - Start strong. An excellent introduction powers your path to success.</image:title>
      <image:caption>Bright natural dining room nook with vases plates and fruits on the table.</image:caption>
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  </url>
  <url>
    <loc>https://www.morningstarcomm.com/blog/25-years-of-winning-and-learning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/3f154746-6d80-48bc-a324-28654d31bf7a/What+have+you+learned+sign+18+lessons+for+18+years+copy.png</image:loc>
      <image:title>Blog - 25 years of winning and learning - One of my early mentors once told me, “I never lose. Either I win, or I learn.”</image:title>
      <image:caption>Bright natural dining room nook with vases plates and fruits on the table.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/a229200f-db09-48b3-8b0d-0ca50989760e/1-broken+light+bulbs.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 1. Learn from failure. – Don’t lose. Learn. Learn from your mistakes. Learn from other’s mistakes too. We all make mistakes. Just don’t make the same mistake twice. Failure is often our best teacher. If you learn and change your behavior, it’s usually worth the cost. And when the bad times inevitably come, if it doesn’t kill you, it really can make you stronger. And don’t forget to enjoy the good times, too.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/8ff6174b-bc06-491e-ab59-c62f9995d808/2-Door+question+mark+copy.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 2. Is a knock on the door an opportunity or an interruption? – Opportunities help you accomplish your overarching goals. They maximize your investment in both time and money. Say no to interruptions. Hone your triage skills. Pursue your best opportunities with passion and purpose.</image:title>
      <image:caption>2. Is a knock on the door an opportunity or an interruption? – Opportunities help you accomplish your overarching goals. They maximize your investment in both time and money. Say no to interruptions. Hone your triage skills. Pursue your best opportunities with passion and purpose.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/6f509716-6a3b-431f-b0f6-d4a81a60289e/3-footprints+in+sand+along+shoreline+2+copy.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 3. When walking on the edge of the ethical ocean, don’t let your knees get wet. – The line between right and wrong resembles a shoreline, rather than a straight line. Very few business decisions are simply black or white. If you’re in water up to your neck, you’re in way too deep.</image:title>
      <image:caption>3. When walking on the edge of the ethical ocean, don’t let your knees get wet. – The line between right and wrong resembles a shoreline, rather than a straight line. Very few business decisions are simply black or white. If you’re in water up to your neck, you’re in way too deep.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/9e60e373-c2aa-4a27-8cea-5e93da49164a/core+values.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 4. Values are bedrock - Know what should never change, what must change and evolve, and have the wisdom to know the difference. – Values are bedrock; products and services always evolve. Experiment regularly on the fringes of your core competencies, but never compromise your integrity. In 2000, Mac computer sales were 86% of the annual revenue for Apple. Today, Macs are less than 10%. Apple’s core value of providing a simple, beautiful design persists in phones, watches and dozens of other products.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/db56a56c-1c8a-45a3-84e9-9791d31f1903/5-Excellence+Crystal+Ball+copy.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 5. Think Excellence, Not Difference. – Focusing on what makes you excellent is THE long-term, sustainable, strategic position. People care about why you are their best choice, not how you are different from your competition.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/9817a072-da54-4053-a09f-9a5046c234c5/Three+boys+different+ages.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 6. Recipient Oriented Communications. – It’s not what you WANT to say, it’s what they NEED to hear. Focus on each individual and you’ll get your points across much more effectively. And remember, one size almost never fits all.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/316fdb32-a7fb-4735-9ed0-657df04142d8/think-feel-do.png</image:loc>
      <image:title>Blog - 25 years of winning and learning - 7. Think•feel•do – Begin with the end-in-mind, teaches Dr. Stephan Covey. As you prepare to speak, know what you want your recipients to think (left-brain, linear, numerical…), feel (right-brain, emotion, passion), and do (the action step or mindset you want them to adopt).</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/3f524a08-026c-4011-8c29-69c5b6252b3d/8-Mark+Twain+copy.png</image:loc>
      <image:title>Blog - 25 years of winning and learning - 8. Less is More. – People today have very short attention spans. They scan and skim the written word and drift through presentations. When you think you are done with your message, cut another 20% of your content. As Mark Twain said, “If I had more time, I’d have written a shorter letter.” Keep it brief. Then edit some more.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/7980e62c-ce9f-44b4-aea4-406e244617f3/9-Jessica+Rabbit.png</image:loc>
      <image:title>Blog - 25 years of winning and learning - 9. Give people the benefit of the doubt, even if you DON’T think they deserve it. – This approach reduces conflict and strengthens relationships. When you disagree with someone say, “Help me understand why …?” As Jessica Rabbit said, “I’m not bad, I’m just drawn that way.”</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/f3aa0b6c-49d2-40e8-a2d6-e57665fd2113/obi-wan-luke.png</image:loc>
      <image:title>Blog - 25 years of winning and learning - 10. “You'll find that many of the truths we cling to depend greatly on our own point of view.” – Was Darth Vader a good guy or a bad guy? Is she a freedom fighter or a terrorist? Each one of us has our own unique inherent biases, based on our genetics, upbringing and experiences. Recognize and accept your own biases before you make any judgments.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/200285ca-1894-4401-b327-8b8f834f909b/11-vintage+coke+machine+copy.png</image:loc>
      <image:title>Blog - 25 years of winning and learning - 11. Change is inevitable, except from a vending machine. – Most people resist change, even if it’s for the better. However, change is a necessary component of success. Embrace and determine how you can make positive change happen. As Jon Kabat-Zinn said “'You can't stop the waves, but you can learn to surf'.”</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/a85133bf-0303-4ea8-8aa1-6de80c115b47/12-business+man+holding+what%27s+next+sign+copy.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 12. This too shall pass. – When things are going great, don’t get cocky; bad news is often just around the bend. And when things are going poorly, don’t despair; good news is often just around the bend as well. The key is to prepare for the bad times during the good times and vice versa.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/e7ed0fc4-3793-4ee2-96ec-aeb7d57552e5/13-Shirts+at+Dry+Cleaners+copy.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 13. Adjust your leadership style to the situation – Different situations require different kinds of leaders. Sometimes you need to be a servant leader, other times require a coach and sometimes you just have to take charge. Be intentional and strategic about which leadership style you choose.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/0d5245bc-268f-407e-a6d7-1170a31915db/stop-doing-list.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 14. Review your “To Stop Doing” list regularly. – We all do many things we simply don’t need to do anymore. Duties evolve. Roles change. Stop doing the tasks that are no longer effective or important.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/249510c0-7711-4893-878c-d76c76b66a5e/Take+the+time+to+build+trust+and+credibility.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 15. Practice authentic networking. – The purpose of networking is to create and strengthen personal relationships. Networking is not transactional and there are no time-limits. Give and get. Authentic networking must be win-win for everyone.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/70084023-0292-4028-9cb8-ba5c42da228c/excellence+people+around+table.png</image:loc>
      <image:title>Blog - 25 years of winning and learning - 16. How to attract and retain the very best. – Hire excellent people. Empower them. Be there when they need help. Otherwise, stay out of their way and sing their praises. Treating employees with respect is essential for attracting and retaining the best talent. This is how businesses and organizations win long-term.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/984d33fe-6784-4bc5-b828-e01b8048ab6f/Barnett+Helzberg.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 17. The 3 magic questions – Barnett Helzberg taught us the value of continuous improvement. His approach includes regularly asking 3 magic questions: “Before moving forward, reflect briefly and capture what went well, what went poorly, and what was missing.”</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/eaeb966c-847f-4b79-b6b9-082e79811767/don%27t+know+checklist.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 18. “I don’t know, but I’ll get right back to you.” – Never BS an answer. People will respect you more when you are honest. Oh, and be sure to follow-up.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/f881d19f-9151-4f22-9715-df4bef365034/19-sweep+errors+under+rug.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 19. When there’s a problem, don’t react. Overreact. – Sweeping a problem under the rug just makes it worse. Instead - Own it. Fix it. Do what you can to make sure it doesn’t happen again. And then move on.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/e2924730-8a09-4f9e-b65e-e314a8d33c7f/synergy+1%2B1%3D3.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 20. None of us is as smart as all of us. – No matter how smart anyone is, all of us are smarter together. When we build on each other’s ideas and truly collaborate we come up with the best solutions.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/99fad3bb-3b68-4781-87b8-1b83297df512/Eric+Morgenstern+and+robots.png</image:loc>
      <image:title>Blog - 25 years of winning and learning - 21. Take your work seriously, not yourself. – Work is a four-letter word, but if you don’t enjoy at least 80% of your job, something is out of whack. (As a word nerd I’ve always wondered – how can something be in whack?) Self-deprecating humor is an exceptionally effective leadership tool.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/a149ee61-2adb-4d18-9046-acaeb058b0b6/Equity+Well.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 22. You own your reputation and your relationships. Everything else is fleeting. – Nurture your reputation and relationships by keeping a positive balance in each of your equity wells. Do favors for others, deliver on your promises, and treat everyone with integrity.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/61762b0d-791e-4044-8d76-3be1e1056ac9/bifocal+vision.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 23. Go through life with bifocal vision. – Look to the horizon. Create a plan to accomplish your overarching goals and commit to following it. But, also pay attention to each step along the way. That way you will avoid or overcome the obstacles in your path.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6104671d53b7fe110f73e80c/e7f29b10-6021-434b-921a-a0a0a793ab16/Do+something+good+today+napkin+coffee+mug.jpg</image:loc>
      <image:title>Blog - 25 years of winning and learning - 24. Do good, and get caught. – This is my five-word definition of effective brand-building for companies, organizations and people. If you’re a good person, your reputation works for you. And if you’re a bad person, your bad reputation will stick to you everywhere in our small, interconnected world. As Henry Ford said, “You can’t build your reputation on what you’re going to do.”</image:title>
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      <image:title>Blog - 25 years of winning and learning - 25. Learn something new. Every. Day. – Learning takes many forms. Read business books. Dan Pink, Malcolm Gladwell, and Thomas Friedman are three of my favorite authors. Consume news from various legitimate media and sources. Surround yourself with people who are smarter than you and take their advice.</image:title>
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      <image:title>Blog - 25 years of winning and learning - 26. Do everything expected, and a little more. – Good enough rarely is. We must exceed expectations to provide exemplary service in today’s highly competitive world.</image:title>
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  </url>
  <url>
    <loc>https://www.morningstarcomm.com/blog/you-do-have-charisma</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-27</lastmod>
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      <image:title>Blog - You Do Have Charisma - Everyone has more charisma when they let their confidence shine through, are authentically enthusiastic, and smile.</image:title>
      <image:caption>Bright natural dining room nook with vases plates and fruits on the table.</image:caption>
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  <url>
    <loc>https://www.morningstarcomm.com/blog/think-feel-do-how-best-to-develop-and-deliver-a-persuasive-presentation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-21</lastmod>
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      <image:title>Blog - Think. Feel. Do. How Best to Develop and Deliver a Persuasive Presentation - Locking down your story is step one in my proprietary GAPP™ (Generally Accepted PRESENTATION Principles) method to increase your persuasiveness with all strategic communications.</image:title>
      <image:caption>Bright natural dining room nook with vases plates and fruits on the table.</image:caption>
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  <url>
    <loc>https://www.morningstarcomm.com/blog/mind-the-gapp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-20</lastmod>
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      <image:title>Blog - Mind the GAPP™ to hear yes more often - Be intentional with every aspect of developing and delivering persuasive presentations by following these Generally Accepted Presentation Principles.</image:title>
      <image:caption>Bright natural dining room nook with vases plates and fruits on the table.</image:caption>
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  <url>
    <loc>https://www.morningstarcomm.com/blog/winning-the-big-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-04</lastmod>
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      <image:title>Blog - Winning the big one - Improve your winning percentage by applying GAPP techniques.</image:title>
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  </url>
  <url>
    <loc>https://www.morningstarcomm.com/blog/message-orchestration-creating-a-harmonious-communications-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-02</lastmod>
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      <image:title>Blog - Message Orchestration: Creating a Harmonious Communications Program - All of the individual elements that comprise your communications must be orchestrated to maximize your ROI.</image:title>
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  <url>
    <loc>https://www.morningstarcomm.com/blog/implement-the-20-20-20-rule</loc>
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    <priority>0.5</priority>
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    <lastmod>2025-02-24</lastmod>
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