Take just a few minutes to look back on a key initiative to reflect on your learning. As you move forward, you will gain insight and perspective while becoming more effective and efficient.
Marketing has fundamentally changed over the years. Today, IMC has morphed into omnichannel marketing, which better describes the myriad of communications channels that comprise a fully integrated program. In addition to focusing on pure marketing channels (paid, earned, shared and controlled), omnichannel marketing includes ALL of the touchpoints that build your brand.