IMC

Omnichannel marketing is the most effective approach

Omnichannel marketing is the most effective approach

Marketing has fundamentally changed over the years. Today, IMC has morphed into omnichannel marketing, which better describes the myriad of communications channels that comprise a fully integrated program. In addition to focusing on pure marketing channels (paid, earned, shared and controlled), omnichannel marketing includes ALL of the touchpoints that build your brand.