Mind the GAPP to be more persuasive

Mind the GAPP to be more persuasive

Just as travelers need to act with intent, presenters need to “Mind the GAPP” and focus strategically on how best to develop and deliver a persuasive presentation. Eric boiled down his best counsel into a methodology we created, called “GAPP.” This acronym stands for Generally Accepted PRESENTATION Principles.

The Continued Evolution of Morningstar Communications

The Continued Evolution of Morningstar Communications

We were proud to be featured as an "entrepreneurial journey" profile in the March issue of Thinking Bigger. After 20+ years as an "agency, " we repositioned Morningstar Communications as a consultancy and are having a blast. Our pivot was the catalyst for this story, and we hope this inspires others to continue to refine and pursue their dreams. Onward.

Trends, fads and constant staples: Strategic communications today

Trends, fads and constant staples: Strategic communications today

As we look at the evolution of strategic communications, one thing will never change – organizations will always have stories to tell and people who need to hear them. What has changed is HOW we develop and disseminate each story. Eric Morgenstern explores strategic communications in today’s multichannel environment.