I find all the recent stories about the age of professionals running social media programs an interesting debate. A student from the University of Iowa was slammed recently for her assertion that all social media managers should be under 25. Another more recent story from Inc. negates the idea such a young individual has the professional life experience to manage a brand online. It was countered by a story authored by a 23-year-old social media manager in Ragan’s PR Daily.
I think skills and experience should be the primary consideration when determining the right person to handle a social media program. And, I believe pulling together the right team makes all the difference.
At Morningstar Communications, the social media programs we manage for clients are developed and implemented as one part of a broad communications strategy – a strategy crafted and driven by a team with a range of expertise and experience. It makes for the best balance between effective brand management and cutting-edge implementation when it comes to social media. By defining roles and parameters, responding quickly to conversations and understanding the brand and its audience, we’re able to create robust and successful programs, where the age of the person curating and posting content is the least relevant issue.
What do you think? Is social media management only for the younger generations?Tagged Executive Insights, millennials, Morningstar Communications, Sheri Johnson, social media, Strategic Communications
Comments are closed.August 14, 2012