LinkedIn is a powerful tool for making business connections. There are many ways to optimize the usefulness of this tool and it is entirely up to the individual to work it to their advantage. Since LinkedIn is part of your professional image, it is important that you invest the time to present yourself in the best way possible. You should update your LinkedIn page regularly.
Following are some do’s and don’t's to optimize your LinkedIn experience.
Do upload a picture of your self: Having a professional looking headshot on your profile helps people put a face to the name. If you are not comfortable that anyone who checks your profile online can see “you,” you can change privacy settings on your account so that your picture is visible only to your connections.
Do post your status: Updating your status gives you visibility within your connections. If you have a “pearl” you want to share or you have some good news at work you wish to share, you can spread the word around via LinkedIn.
Do have recommendations: Three recommendations are all it takes to “complete” your profile on LinkedIn. However, having more does help to bolster your online profile.
Do connect wisely: Ignore any invitations to connect if you don’t know the person extending the invitation. Apply caution when accepting an invite yourself. On the other hand, when you send an invitation to link, be sure to tell the contact how you know them and why you want to connect.
Do join and participate in groups: LinkedIn has thousands of groups that you can join and get involved with for some targeted, work-related social networking.
Do treat your profile like you would your resume: Make sure it is formatted, clean and free of typos and grammatical errors.
Don’t lie. Falsehoods and embellishments on your profile will eventually come back to harm you and may cause you embarrassment, or cost you your job in the worst case scenario. It is simply best to keep it honest and transparent.
Don’t have an influx of recommendations. Getting five recommendations on the same day appears suspect and leads to speculation that you are in the market for a new job. You might be just getting around to striking this off your “to-do” list, but a better way to do it would be to make it a weekly or monthly task to “ask” for a recommendation from a past or present colleague, client or contact.
Don’t make drastic and plentiful changes to your profile in a single day: Remember, any changes in your profile sends a notification to your connections highlighting the fact you have done it. The message that comes across to employers and colleagues may not be what you had in mind so space it out gradually.
I hope these tips help you use LinkedIn more effectively.Tagged Morningstar Communications, Suchitra Kamath
Comments are closed.November 16, 2012