300 million impressions lead to brand awareness 

Stowers Innovations, Inc., publisher of the Yes, You Can… series of books and other resources, was looking to build its reputation as a trusted source for information. The company turned to Morningstar Communications to help build and sustain its presence at a national level, online and in support of its direct marketing efforts.

Our comprehensive public relations approach has resulted in more than 300 million media impressions since 2004. During our partnership, we’ve helped launch six books in Kansas City and nationally, as well as created “Achieve Financial Independence Week,” a national week dedicated to helping Americans improve their financial positions. Using a proactive news-bureau technique, as well as audio news releases, mat releases, surveys and book-signings, we helped Stowers Innovations fulfill its mission to provide information that makes people aware of how they can live a meaningful life.