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Improving your persuasive powers

In Daniel Pink's book, "To Sell Is Human," he explains what he calls "Non-sales selling: persuading, convincing and influencing others to give up something they've got in exchange for what we've got." The role of today's executive has shifted from order-giver to "mover." Pink explains, "Moving other people to part with resources, whether something tangible like cash or intangible like effort or attention -- so that both get what they want."

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Think. Feel. Do. How best to develop and deliver a persuasive presentation

"Begin with the end in mind" is one of Dr. Stephen Covey's Seven Habits of Highly Effective People. This approach applies directly to persuasive presentations.

When you are preparing to give a presentation, the key question to ask yourself is: "What do I want the audience to think, feel and do?" This powerful approach addresses the three components to effectively drive the recipients towards a "yes."

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Humility, sweet humility

In order to win the hearts and minds of the people who matter most, the very best executives incorporate authentic humility within their presentations. 

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