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Selecting the best marketing automation model

If you’re ready to take the plunge into marketing automation and are seeking advice on whether to join your agency’s account, or purchase your own, here are a few of the benefits of each that will help make your decision.

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Understanding email marketing vs. marketing automation

Both email marketing and marketing automation allow businesses to communicate with the people who matter most, but are fundamentally different. Paige Kauffman compares these e-communication strategies.

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