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Winning business with case studies

In virtually any B2B buyer’s journey, sometime during the consideration stage you’ll be asked to share a case study or two. Most buyers want to know how you’ve solved challenges like theirs for others. Creating compelling case studies that fit into your overall content strategy and engage your prospects requires an understanding of your buyer’s pain points and how you can apply your experiences with other clients to eliminate their pain.

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The scoop on social publishing

Social media continues to grow and be seen as a credible source by buyers. As an important step in the attract phase of inbound marketing, social publishing, or social media, allows businesses to further engage with prospects.

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Inbound Marketing: Create a high-converting landing page

Make your landing pages do all the hard work for you: increasing conversions. Whether it's boosting subscriptions, downloads, or a purchase, this guide to landing pages that convert will help you bring visitors to your site and compel them to take action.

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Three best practices for your CRM

CRM can be an incredibly valuable tool and the potential return on investment is tremendous. Be strategic, clean your data and train your employees in order to get the most out of your CRM.

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