Morningstar Communications • Blog • Company Updates
Every year, the Super Bowl brings plenty of buzz on social media. This year was no different: from the game itself, the long-awaited Justin Timberlake half-time appearance, the #SelfieKid, and the highly-anticipated commercials!
Newsletters have become a new way for brands to create brand awareness, build communities, and engage with customers and employees. With online users consuming content on-the-go, it’s no surprise that companies like the Skimm or the New York Times are thriving on this platform.
When you are preparing to give a presentation, the key question to ask yourself is: "What do I want the audience to think, feel and do?" This powerful approach addresses the three components to effectively drive the recipients towards a "yes."
We all know excellent customer service when it happens to us. Great customer experiences drive future business and referrals. Lack of great customer service also has a far-reaching impact, but in a negative way. Done poorly, it costs money and customers. Failing to go above and beyond could cost you your most loyal customers and possibly your business. According to a report by NewVoiceMedia, the cost of poor customer service in the US is $41 billion per year.
In virtually any B2B buyer’s journey, sometime during the consideration stage you’ll be asked to share a case study or two. Most buyers want to know how you’ve solved challenges like theirs for others. Creating compelling case studies that fit into your overall content strategy and engage your prospects requires an understanding of your buyer’s pain points and how you can apply your experiences with other clients to eliminate their pain.