Morningstar Communications Hosts Media Training Sessions

Sheri Johnson and Tyler Dustin recently conducted two media training sessions with Lafarge on the 15th and 21st of June. The all-day events highlighted the importance of maintaining positive media relations, while educating the client on how to prepare for an interview, determine a key message and how to remain in control of the conversation through various interview techniques. The sessions ended with a mock press conference in which Lafarge employees had an opportunity to showcase what they learned.

Media training is a critical step in preparing employees for media interaction, particularly in times of crisis. It ensures employees are prepared to handle media inquiries by providing them with the knowledge, materials and practice necessary to succeed when the time comes.