Eric Morgenstern discusses the Four-Channel Media Model in recent issue of Physician Insurer Magazine

In the Second Quarter 2010 issue of Physician Insurer Magazine, Morningstar Communications’ CEO Eric Morgenstern discusses the distinct channels of communication and how those channels have evolved and expanded to those available today. Read the full article, “The Four-Channel Media Model: Move Your Message Using the Right Mix,” and create a plan that fits your company’s goals.

Reprinted from the Second Quarter 2010 issue of Physician Insurer Magazine, Physician Insurers Association of America.  Copyright, 2010.