Eric Morgenstern Discusses the Four-Channel Media Model at the William Allen White School of Journalism and Mass Communications

On Monday, Nov. 7, Eric Morgenstern spoke to a class at the University of Kansas J-School on the importance of clarifying your message, connecting with the people who matter most and using an integrated mix of the four-channel media model in effective strategic marketing campaigns.

You can read more about Eric’s visit in Dean Ann Brill’s blog.