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Twitter tip: following on Friday

(Matt D., Social Media) Permanent link


Matt's Blog PhotoToday is Friday, which means Follow Friday is in full effect on Twitter. The Follow Friday hashtag (I prefer using #FF to save characters) is a weekly meme on Twitter where users suggest other accounts to follow. I’ve been exposed to many informative and entertaining new people on Twitter by monitoring mentions throughout the day.

One troubling trend I’ve been keeping tabs on, and doing my best to nip in the bud, is people tweeting long lists of usernames without an explanation of who they are or why we should follow them. A better way to participate is to pick one or two people you want to recommend, and use your remaining 130 characters or so to tell us WHY we should follow them.

For instance, my #FF recommendation this week is @jpgardner for the great work he’s done on the new AMC Theatres website  and Facebook fan page. That’s 129 characters and clear insight into why I think he is worth following.

Twitter is all about enabling conversations, so let’s hope we see less talk and more interaction on Fridays in 2010.




Wow! Thanks so much Matt!

I'm really excited about the work we're doing at AMC since we're embracing social media in a big way. And that means both externally and internally.

The external examples are definitely very public. We launched a new website in October that features a community where our guests can create profiles, talk about movies, makes friends, write blog posts and reviews, comment on other blog posts and create groups based on shared movie interests. And we make sure that whenever somebody creates a piece of content that we interact with them and point them to other content on our site that may be of interest.

On Facebook, which we just launched this week, we're posting every day and engaging our guests with content like trailers, movie news, trivia and more. Basically, we asked ourselves at the beginning of this process, "What kind of Page would I like to be a Fan of?" and then created a plan based on that. The results have been great so far, and I can't wait to share what we have in store next.

Internally, AMC is developing a lot of great best practices regarding social media usage and we're adopting more soc med tools to help knowledge sharing becoming faster and more efficient.

As far as Follow Fridays goes, I agree it has become a little too "listy" and I'm as guilty as anyone of that. I like the idea of giving an individual shout out to folks. Makes it much more meaningful and I think your followers will appreciate the time you took to think about your pick.

Again, thanks for the shout out and I hope I continue to live up to your standards for continued #FF notice!
Posted by: Justin Gardner( Visit ) at 1/22/2010 11:15 PM


Thanks for the great insight Justin. I agree that internal SM adoption will continue to be vital for companies looking to increase efficiencies. Both large AND small companies can recognize these benefits.

In the meantime, you can be sure that I'll continue to drop by the fan page for the trivia.
Posted by: Matt( Visit ) at 1/25/2010 9:15 AM


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