Intern. The word can make some cringe, mostly because of the implications that come along with such a title. Tasks like running errands, sorting mail, making coffee, filing, etc. are things every young professional dreads. But good news, Morningstar Communications offers a little more than your average internship. In this family, everyone puts in the extra effort to make the agency run. Even, if it is running to grab the mail or putting the dishes away.
I started almost a month ago and I have:
• Traveled and took part in a client planning session
• Developed marketing and PR pieces for my portfolio
• Completed my first follow-up calls to reporters
• Written my first client report and mailed it off
If I had tried to predict what I would have accomplished by now, I probably would have guessed that my portfolio would include a couple press releases and stories. I wouldn't have guessed that in my first two weeks here that I would travel with the CEO (whom I never met before the trip) on a 16-passenger plane to a small-town and write the meeting report for the client. And never would I have imagined that upon completion, I would be looking forward to my next trip to help the same client prepare more tactical planning materials.
Wow, this is some internship. I can't wait for what lies ahead...MB