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Posted in Media Relations In an effort to encourage healthy behaviors on the streets of New York, Mayor Michael Bloomberg introduced a proposal to improve the city’s health code by preventing its vendors from selling soft drinks in cups larger than 16 ounces. Since Bloomberg’s announcement on May 30, America and the PR world has been buzzing on this controversial health issue. Through various media outlets, many individuals have shared positive opinions on the debate applauding Bloomberg for making positive steps toward a healthier society. In contrast, and not surprisingly, both Coca-Cola and McDonalds responded against the mayor’s proposal:
  • “Public health issues cannot be effectively addressed through a narrowly focused and misguided ban,” said McDonald’s in a statement.
  • “New Yorkers expect and deserve better than this. They can make their own choices about the beverages they purchase. We hope New Yorkers loudly voice their disapproval about this arbitrary mandate,” said Coca-Cola in a statement.
No matter where you stand on this issue, there’s no doubt the proposal has driven countless conversations on not only the ban itself, but the topic of obesity and poor health in the United States as well. In that sense, it’s already a successful effort.
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