Trade shows. For many companies trade shows play a significant role in their marketing and business development efforts. But booth space, sponsorships and manpower can make trade shows expensive. After the budgetary and personnel resources are taken care of, businesses should look for all possible ways to leverage their trade show presence before, during and after the show.
Media relations is one strategy for leveraging your company’s trade show presence. Your experts are there, and so are trade media reporters and editors. You have information and expertise to share. The media is looking for compelling and timely content. This all adds up to the perfect opportunity for a win-win media relations scenario.
To make the most of trade shows and garner media coverage for your product or company, consider the following.
Trade media relations can be a very successful strategy for building relationships and sharing your message. Next time you’re preparing for a trade show, consider adding media relations to the mix.Tagged Tricia Jaworski